Campaign

The Career Pathways website, developed as part of the Business Solutions master site, serves as a customised resource hub for team members at all levels. Focused on clarity and conciseness, the site incorporates creative elements from Business Solutions while maintaining its unique visual imagery.

Emphasising the importance of up-to-date content, the site’s design allows easy editing through seamlessly integrated editable sheets using iFrames. These sheets, presented as clickable tiles, serve as links to relevant content. The site features “journeys” tailored to users’ grades, with a scalable design to accommodate additional journeys in the future. The creative strategy aims to establish a comprehensive hub for career learning, drawing from Business Solutions’ foundational creativity while offering a versatile template for other teams to showcase their unique learning and career exploration journeys.