In 2021, I was part of the Visual Design team undertook the task of redefining PwC’s Business Solutions identity, transitioning from Internal Firm Services (IFS). The goal was to provide a fresh look and feel within the PwC ecosystem. With diverse areas like Sales and Marketing, Finance, People Teams, and Tech Central under Business Solutions, our challenge was to devise a visual system with adaptability to distinguish each sector.

 

Our concept revolved around showcasing the various windows of opportunity within Business Solutions, allowing employees to craft unique combinations for success. The system incorporated shapes, icons, and imagery, emphasising the idea that diverse teams could unite their skills and experiences for collective success. This flexible approach facilitated the creation of distinct icons and colors tailored to resonate with each team, bringing their skills to life visually. Customised templates were designed for each team to ensure clear communication signposts.