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Industry in Focus

Achieving optimal growth necessitates a comprehensive understanding of both the broader perspective and the intricate details supporting it. Leveraging our profound industry expertise, we transform opportunities and changes into advantageous outcomes. The Creative and Visual Design team was tasked with crafting an identity for market collateral, ensuring harmony with The New Equation material.


To maintain consistency across assets, we established an underlying grid aligned with The New Equation, with pixel placement carefully considered to anchor or frame imagery. This deliberate placement creates purposeful tension.


In each campaign, photography creative direction aligns with our brand’s human-led, tech-powered positioning. We employ two photography styles: Human-impact, featuring candid and emotive images of people and their livelihoods, and Contextual, incorporating environments to provide industry-relevant context. This identity ensures a unified and compelling approach in delivering our message.

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