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Business in Focus

The Business in Focus project presented an intriguing challenge, requiring the modernisation and alignment of an existing creative concept with The New Equation. The original design featured triangular connected panels in a somewhat chaotic configuration. To infuse a sense of clarity and growth, I reimagined these panels with a clean, upward trajectory, integrating The New Equation pixels seamlessly into their shapes. Animation played a pivotal role, unfolding and combining triangles into squares, adding a dynamic visual element.


In addition to animation, the campaign introduced audiogram tiles, incorporating sound waves into the triangular geometric pattern. This multi-dimensional approach extended across various formats, catering to the firm’s Spotify network and social media entry points. The result was a bold and engaging creative that served as a natural evolution from the initial phase, capturing attention and resonating with the target audience.

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